Diggintravel Digital Retailing Academy

Our Academy is designed for everybody that wants to understand how airline digital retailing works and how the airline digital user experience and digital products are built. We’ll start with the fundamentals of each topic, so no prerequisite knowledge is needed.

The Academy is extremely relevant for all digital product, ecommerce and digital marketing people. Being creative with ads and great at targeting is not enough anymore. The best digital campaigns offer a great digital experience from the first click on the ad to the booking funnel and post booking. This training will provide you with an overview of all key elements of building a great end-to-end digital experience, which is essential for a successful digital marketing campaign and effective digital retailing.

Our course is also very relevant for all ancillary and revenue management professionals. Marketing is all about the 5 Ps: product, price, promotion, placement and people. Revenue management historically has been all about the price, but ecommerce, unbundling and ancillary revenue changed that. As a revenue manager or ancillary manager, you cannot look at the price or product in a silo anymore; you need to understand how digital retailing works and how digital products are really built. And this training will give you the fundamentals of this process.

There are two reasons why this Academy is unique. First, the current online learning model of simply watching videos or webinars is broken. It’s made for the masses, it’s one-size-fits-all, and people are alone in the learning process. Without engagement and support, it’s really difficult to learn new things. We want to change that and make learning the experience that it’s supposed to be.

In our Academy, airline professionals will learn in a micro-community environment, in a small group of no more than 30 people. You will have the support of mentors who will check on your progress, help you with assignments, provide feedback and make sure you get the most out of this training. In addition to the mentor feedback, you will be able to truly engage with your peers via the small groups. Our micro-community environment will not only enable you to learn the fundamentals of digital retailing, but you’ll also be able to select topics where you want to go beyond fundamentals and take a deep dive with a small workgroup of 5 to 8 peers and your mentors.

The second reason this Academy is unique is that it is the only airline industry digital training available on the market and it's been tailor-made for airline professionals. It was built on airline industry best practices and research, by people with more than 30 years’ experience working in the airline industry.

We really have a great team: two mentors and four lecturers, each with a unique digital background and skillset. Plus, we’ll bring you additional insights from global digital leaders outside of our industry to complement our lectures.

Your mentors will be fully, 100% committed to supporting you throughout the program; however, we expect the same commitment from you.

Your expected weekly engagement will be approximately 6-8 hours per week throughout the 5 weeks of training.

This means listening to the lessons, reading the additional resources and materials, and working with your peers on your assignments. For those who want to explore further and really expand their knowledge base, we’ll provide additional deep-dive materials on certain topics based on your interests and preferences.

The course will last 5 weeks, starting on October 19th. During the 5 weeks, we’ll go over 5 modules. Within each of the 5 weeks your typical schedule would be:

- Monday: the Lesson materials (lecture videos, additional materials) would be published

- Tuesday: your weekly assignment would be published

- Friday: Group Q&A live-call with Mentors or Lecturers (2 options to cover different time zones)

- Sunday: deadline to submit your weekly exercise

- Monday / Tuesday: you’ll receive your individual feedback from your mentors for your weekly assignment. In addition you’ll be asked to provide feedback to up to 3 peers for their assignment, and receive feedback from 3 peers as well.

During the whole week you’ll also have access to our engagement platform (Slack), where you’ll be able to chat 1-on-1 with mentors, or engage in group discussions with mentors and peers.

We’ll also publish special discussion topics and engage with people in small groups for the deep-dive topics (optional Q&As for deep-dives as well).

So, most of the things you’ll be able to do on your own pace and timeline within a week. 

Knowledge & experience:

We’ll start with the fundamentals of each topic, so no prerequisite knowledge is needed.

However, we will provide additional insights with deep dives to go beyond the fundamentals for those of you who want to learn more about a given topic.

Tools:

We use Slack for community and communication and Zoom for video conferencing.

We will distribute the course content by giving you access to a private Google Drive folder.

None of our tools require additional investment from students.

It's a unique mix of both: understanding the fundamentals (for all participants) and additional deep dives where you'll be able to learn and discuss more advanced concepts (optional, based on student's preference).

To understand the end-to-end digital retailing process and how to build and optimize digital solutions, you'll need to have a good grasp on several areas (covered by our 5 modules).

We'll provide the fundamentals for all 5 modules, so for this part of the training you don't need prerequisite knowledge and the training may be considered basic / intermediate.

However, we understand some of you already have experience and know-how in some of these areas and you'll want to learn more. This is why we’ve designed the deep dives, where you'll be able to go beyond the fundamentals and learn about more advanced principles in a small group (5-8 people) with your mentors. To tackle these advanced concepts, we'll provide you with additional resources and case studies and you'll be able to engage with mentors and lecturers.

Because of the small, micro-community environment, spots in our Airline Digital Retailing Academy are limited. This is why we want to make sure each person who joins our Academy is motivated and committed.

To indicate your interest in registering for the Academy, please fill out the registration form.

Then our mentors will reach out to you and schedule an application call. On the call, we'll explain everything about the Academy to you and learn about you, your preferences and your motivation to join the Academy.

After the call, you'll receive an invoice, and once the invoice has been paid, your spot in the Academy will be confirmed.

Price or investment in your future?

The regular price for the Academy is 2.500 eur. The early bird offer valid until August 31st is 1.990 eur. This price allows us to work with you in a small group environment and a 1-on-1 personalized approach.

Support for individuals

We offer additional support for all individuals who will pay their Academy tuition on their own. We'll explain more after you submit your interest for the Academy via the registration form.

ROI for you personally

We know the situation in the airline industry is very though at the moment. However we also believe that investing in digital skills will make you much more valuable to your airline or in any other future engagement. The skills we'll teach you are the most sought after digital skills of the future. You'll also grow your network with great digital experts and leaders.

ROI for airlines 

Airlines need to invest in digital transformation and digital optimization.

If you increase your airline conversion rate by 10% based on the insights from the Academy - a mid-sized airline will cover the cost of the training in 1 day.

Reach out to us for more data to support your case with Management for the Academy.