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About

Diggintravel's team and our three core pillars

Iztok Franko (Founder | Consultant)

Iztok is passionate about digital marketing and ecommerce. He has more than 10 years of experience as a CMO and CIO in airline, travel and multinational companies.

He currently works as a strategic digital marketing and ecommerce consultant for global airline and travel brands.

Through practicing true data-driven digital marketing, testing several ecommerce processes and experimenting with different team management approaches, he has established a conversion optimization framework that works.

Iztok also regularly writes and speaks about travel and airline marketing, ecommerce, conversion optimization and ancillary topics.

Areas of expertise: airline ecommerce, digital marketing, ancillary revenue, digital analytic

Boštjan Kožuh (Consultant)

Boštjan helps companies connect business with technology, uncover insights locked within their data, and compete on analytics.

He is an expert in visualization, analytics and big data using Qlik, Microsoft and SAS platforms as well as R and Python. Boštjan also has past airline experience as head of a revenue management department.

In addition to his Master’s degree in business, Boštjan specializes in the area of artificial intelligence (AI) and machine learning. Recently he completed specialized AI trainings at Harvard and MIT – Massachusetts Institute of Technology.

His insights help Diggintravel’s clients to find new demand opportunities and conversion gaps and identify scenarios for optimization.

Areas of expertise: airline revenue management, analytics, business intelligence, AI and machine learning

Primož Frelih (Consultant)

Primož tackles complex business challenges by digital methods through high-tech knowledge, disruptive innovation, team cooperation and partnerships. His main values are transparency, always providing value, critical thinking and proactiveness.

Besides agile projects and product management, his specialties are ecommerce, customer experience, conversion optimization (CRO), SEO, solution prototyping and digital business models.

He has a Master’s degree in tech business, a PMP certificate, and a professional background in leading full stack development teams while delivering sustainable growth to businesses. He has almost 10 years of experience working for airline and travel online businesses.

Areas of expertise: agile digital projects, product management, ecommerce, digital transformation

Three Core Pillars of Diggintravel

In our experience, there are three attributes that you need to be successful in digital marketing. These three elements are also the three core pillars of Diggintravel:

  • Constant learning
  • Data-driven
  • Agile

These pillars define how we work and how Diggintravel will work going forward. Along with a passion for marketing, we believe these attributes are the foundation for smarter travel marketing.