Use this calculator to calculate the impact of increasing the conversion rate on your number of bookings and total margin. Remember, for paid traffic, increasing your conversion rate has a double effect – both an increased number of bookings and a decreased cost per booking (CPB). Read more about how to increase conversion rate here.
- Insert your baseline numbers.
- Set the planned conversion rate increase in percentage (%).
- For paid traffic, set Cost per Click value; for other (direct, organic,etc.), set value to 0.
- Compare the baseline results to the results with increased conversion (Conversion Rate Increase column).
|Baseline||Conversion rate increase|
|Cost per Booking (CPB)|
|Revenue per Booking (RPB)|
|Margin per Booking (MPB)|
|Number of Bookings|