Other Conversion Optimization related blog posts

Ryanair UX Research Case Study - How UX and usability research help improve their website

How Ryanair UX Research Helped Transform Their Website from Worst to Best

Iztok Franko

Remember the times when you almost felt like Ryanair didn’t want you to make a booking with them? You landed on their website and it felt like a maze that you couldn’t get out of unless you bought at least five add-ons – and you almost needed sunglasses because the…

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Interview with Lee Barrett from VivaAerobus about airline ab testing

Airline AB Testing – How VivaAerobus is Using Artificial Intelligence to Experiment 3X Faster

Iztok Franko

“Iztok, you have to talk to Lee.” This is what I said to myself as I sat in my office thinking about the key problem of airline conversion optimization – how to scale up airline AB testing programs and run more AB tests. I was deep into the research for my…

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Airline user testing and UX optimization should work hand in hand

Why Airline User Research and Optimization Should Work Hand in Hand

Iztok Franko

This is the second part of my interview with Martyn Reding, Head of UX and Optimization at Virgin Atlantic. In this part, I talked to Martyn about how they do their airline user research and how they optimize UX by focusing on user needs. For those who missed it, in the first…

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How to build user-centric airline UX and Optimization Team - Virgin Atlantic case study

How To Build a User-Centric Airline UX & Optimization Team [Virgin Atlantic Case]

Iztok Franko

How do you recognize an airline UX designer? He is the “cool” dude sitting behind the biggest Mac screen with his headphones on. You know the guy, right? He always looks like he really doesn’t want to be disturbed. If you try to look at his screen, he acts like…

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How to find your conversion rate gaps with travel web analytics

Advanced Travel Web Analytics – Find Your Gaps and Increase Conversion

Iztok Franko

It was a Sunday afternoon, and I was sitting at my computer, staring at my inbox and grinning ecstatically. I guess sometimes getting an email on the weekend is a good thing after all. I’d just received Avinash Kaushik’s latest newsletter and he was getting deep into digital analytics framework.…

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How to Build a Conversion Optimization Culture in a Travel Company [A Real Case]

Iztok Franko

It’s no secret that I have a great passion for CRO (conversion rate optimization) 🙂 Not only because I believe CRO is key to long-term online growth, but because true conversion optimization cannot be done without customer centricity, which makes any aspect of travel marketing meaningful. This is why I’m constantly…

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How Booking.com Learnt That Travel SEO and CRO go Hand in Hand

Iztok Franko

“Measure everything,” we always say – no matter in which industry we work. But if you’re from the travel industry, Booking.com is probably your No.1 inspiration for both travel SEO and conversion rate optimization (CRO). With more than 1000 split tests being conducted at any given moment and a 2-…

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Do you know where your travel booking funnel is leaking money?

Your Travel Booking Funnel Leaks Money – Do You Know Where?

Iztok Franko

You open your Google Analytics to check the bookings. The conversion rate is down for another week. Now panic kicks in. You’re scratching your head asking yourself what the hell is happening. Where are you losing bookings? We’ve all been in this position at some point, right? If you are…

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Airline Conversion Optimization Webinar: CRO is a Must for Airlines, But Where Should They Start?

Iztok Franko

This special Airline Conversion Optimization Webinar is a part of the Airline CRO 2017 Project which focused on conversion rate optimization in the airline industry. In the webinar I used real, fresh, independent data that Diggintravel team gathered with the Airline Conversion Optimization Survey and research. A Quick Overview of…

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How can airlines asses their conversion rate optimization maturity

Airline Conversion Optimization Maturity Model

Iztok Franko

One of the goals of our Airline Conversion Optimization Survey was to evaluate conversion rate optimization (CRO) maturity within airline organizations. In order to do this, we examined several CRO maturity models and created our own model consisting of 7 areas: 6 general CRO areas (people, skills, activities, test quantity, tools,…

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