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Conversion optimization Archives - diggintravel.com

Other Conversion Optimization related blog posts

Airline innovation through Experimentation - Stefan Thomke

Airline Innovation 101: Unleash the Power of Business Experimentation

Iztok Franko

With the current COVID-19 situation, it’s just impossible not to think of the impact it will have on the airline industry. However, one thing is clear: When demand for travel returns, airline innovation will be needed more than ever! We all will need to change how we do business: from…

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Gartner's Digital Expert Tips for Conversion Optimization process

Tips for Your Conversion Optimization Process [From a Gartner Experimentation Expert]

Iztok Franko

We are in the middle of our 2020 Airline Conversion Optimization research, so I can’t think of a better time to talk about your conversion optimization process. While we see more and more airlines establishing conversion optimization teams and programs, there are still many of you that are not there…

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Anna Potanina, Digital Expert from Google talks about airline mobile UX design and CRO

Google Expert’s Tips for Airline Mobile UX Design and Conversion Optimization

Iztok Franko

Here at Diggintravel, we talk about airline UX design and CRO (conversion rate optimization) a lot. In the past, we showed you how airlines like Virgin Airlines and Ryanair do UX research and use it to improve their user experience. However, we haven’t provided you with any special airline mobile…

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A real case study of advanced airline web analytics and data science

How to Increase Your Conversion Rate with Data Science [Airline Web Analytics Case Study]

Iztok Franko

Always start with your airline web analytics! This is what I say to everybody when we’re discussing how to increase conversion on your website. Web analytics is the foundation of every successful conversion optimization program. If you’re at the beginning of your conversion optimization journey and want to get started…

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How to Build an Airline Conversion Optimization Team

Iztok Franko

Let me start with a confession. Emre has always been one of my favorite airline optimization experts. I got to know him when he was Head of Digital Product & Growth Marketing at Pegasus Airlines. So, when I heard he’d left Pegasus Airlines for Skyscanner, I was disappointed at first. He’d…

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Diggintravel 2019 Airline CRO Survey and Research, insights from best airline ecommerce experts

The State of Airline Ecommerce [2019 Conversion Optimization Whitepaper]

Iztok Franko

If you’re serious about taking your airline ecommerce to the next level, then you need to master conversion optimization. Increasing conversion rate is something we all want to do, right? Here at Diggintravel, we really want to help you with that! One year ago we conducted our first-ever airline CRO research,…

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How to Put Your Airline CRO Program on the Map? [Interview With Authors of the Book Making Websites Win]

Iztok Franko

How can I help you to get exposure and support for your airline CRO program? This is the question that was on my mind when I analyzed responses from 38 airline conversion optimization professionals in our 2019 airline CRO survey (you can download the full whitepaper here). “Lack of resources.”…

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Ryanair UX Research Case Study - How UX and usability research help improve their website

How Ryanair UX Research Helped Transform Their Website from Worst to Best

Iztok Franko

Remember the times when you almost felt like Ryanair didn’t want you to make a booking with them? You landed on their website and it felt like a maze that you couldn’t get out of unless you bought at least five add-ons – and you almost needed sunglasses because the…

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Interview with Lee Barrett from VivaAerobus about airline ab testing

Airline AB Testing – How VivaAerobus is Using Artificial Intelligence to Experiment 3X Faster

Iztok Franko

“Iztok, you have to talk to Lee.” This is what I said to myself as I sat in my office thinking about the key problem of airline conversion optimization – how to scale up airline AB testing programs and run more AB tests. I was deep into the research for my…

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Airline user testing and UX optimization should work hand in hand

Why Airline User Research and Optimization Should Work Hand in Hand

Iztok Franko

This is the second part of my interview with Martyn Reding, Head of UX and Optimization at Virgin Atlantic. In this part, I talked to Martyn about how they do their airline user research and how they optimize UX by focusing on user needs. For those who missed it, in the first…

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