Other Ancillary Revenue related blog posts

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Personalization for Airlines – Special Tips from a Digital Disruptor Who Is Helping Lufthansa

Iztok Franko

What would you think of if I asked you about personalization for airlines? To be honest, I’m not sure anymore either! You see, every time I’ve had a talk about airline personalization (and believe me, there have been many lately), I’ve gotten a different answer. For some, it’s a tailor-made…

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Diggintravel presents 2019 Airline Ancillary Revenue Trends

2019 Airline Ancillary Revenue Trends [Including Insights From AirAsia, American Airlines and Volaris]

Iztok Franko

“Iztok, what are the key 2019 airline ancillary revenue trends?” Some things in life are very predictable. When I went to the 13th Airline Ancillary Merchandising conference in London last week, I knew this question was coming. I get it every year. However, even though I knew the question would be…

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Airline Retailing Special – Why Airlines Should Stop Using The Words “Ancillary Revenue”

Iztok Franko

“Iztok put it as ‘airline retailing leader’. It sounds much better.” I was writing recommendations for an airline on how to become an ecommerce leader and increase their ancillary revenue. However, the project manager thought the word “retailing” sounded much better. “Airlines need to be digital retailers; that’s what’s everybody’s…

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Interview with Lee Barrett from VivaAerobus about airline ab testing

Airline AB Testing – How VivaAerobus is Using Artificial Intelligence to Experiment 3X Faster

Iztok Franko

“Iztok, you have to talk to Lee.” This is what I said to myself as I sat in my office thinking about the key problem of airline conversion optimization – how to scale up airline AB testing programs and run more AB tests. I was deep into the research for my…

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What ideas airlines can get from fast growing online retail business?

Ancillary Revenue Ideas for Airlines – Learn from an Innovative Online Retailer

Iztok Franko

“Your airline should become an online retailer.” “You should be like Amazon, Netflix, Spotify or [name your hotshot online platform here].” Do you feel bombarded by these advice, too? I was in my car listening to a podcast when it hit me – I need to do a hands-on article about ancillary…

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Find out about 2018 airline ancillary revenue trends from our Digital Merchandising survey and research

2018 Airline Ancillary Revenue Trends – Digital Merchandising White Paper

Iztok Franko

The 2018 Airline Digital Merchandising White Paper is Diggintravel’s second annual survey and research in the field of airline ancillary revenue. The survey results white paper will provide you key insights on 2018 airline ancillary revenue and digital merchandising trends. While other reports focusing on ancillary revenue – like IdeaWorksCompany’s…

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Airline digital merchandising framework, based on 2018 airline ancillary survey, research and results

Airline Digital Merchandising Framework

Iztok Franko

The goal of Diggintravel Airline Digital Merchandising Framework is to provide you a holistic view of all areas (and their interdependencies) needed for a successful airline digital merchandising. Framework can help airlines strategically asses and plan actions by each area. For a successful ancillary revenue program all areas need to be addressed…

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Two key obstacles for ancillary revenue growth and digital merchandising

Two Things That Hold Back Your Ancillary Revenue Growth (2018 Airline Ancillary Revenue Survey Prelude)

Iztok Franko

When I saw the theme for the 2018 Ancillary Merchandising Conference in Edinburgh – using digital for your ancillary revenue growth – I knew I had to be there. Digital and airline ancillary revenue are exactly the two areas covered by Diggintravel’s annual research. In our 2017 Airline Ancillary Survey, we analyzed 23…

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Ancillary Upsell learnings for airlines from my business trip

World’s Most Famous Ancillary Upsell Line Just Got Better (Digitalized)

Iztok Franko

Last two weeks I’ve been completely into airline ancillary revenue. I started with the 2018 Global Airline Ancillary Survey and Research where we’ll analyze how airlines use digital innovation for ancillary upsell.  We’ll build on the 2017 results, with even more focus on digital and innovation. After the first week, we…

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Summary of Airline Marketing Trends 2018 survey and analysis

5 Airline Marketing Trends 2018 You Shouldn’t Miss

Iztok Franko

I’m not a huge fan of marketing trends reports. Too many times as marketers, we try to chase the next shiny object instead of focusing on our core challenges. So, when challenged by my Diggintravel community manager to do this Airline Marketing Trends 2018 article, I faced a dilemma: How…

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