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Ancillary revenue Archives - diggintravel.com

Other Ancillary Revenue related blog posts

Case study of airline digital transformation - Eurowings Digital

Airline Digital Transformation Case Study [Eurowings Digital]

Iztok Franko

Do you know the two top airline search terms on Google? If you guessed “airline digital transformation” and “airline ancillary revenue,” you got it right. And right after digital transformation comes digital innovation. If you don’t believe me when I say that the airline digital transformation narrative is a really…

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Diggintravel 2019 Digital Retailing survey brings you the latest airline industry trends

2019 Airline Digital Retailing Survey – Latest Airline Industry Trends

Iztok Franko

Do you want to know the latest airline industry trends? Is generating more ancillary revenue still a top priority for airlines? Why do airlines want to become like OTAs, and why are some airlines talking about becoming digital companies? How good exactly are airlines at becoming real digital retailers? If…

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Airlines Cross-selling Hotels and Vacation Packages [5 Special Tips From Expedia]

Iztok Franko

Should airlines become OTAs? This is a question I have heard a lot lately. Hence, I wrote how some of the airlines are already flirting with the OTA model in my 2019 Airline Ancillary Revenue Trends article. The article is our most-read article currently, so there is certainly buzz around the…

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Personalization for Airlines – Special Tips from a Digital Disruptor Who Is Helping Lufthansa

Iztok Franko

What would you think of if I asked you about personalization for airlines? To be honest, I’m not sure anymore either! You see, every time I’ve had a talk about airline personalization (and believe me, there have been many lately), I’ve gotten a different answer. For some, it’s a tailor-made…

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Diggintravel presents 2019 Airline Ancillary Revenue Trends

2019 Airline Ancillary Revenue Trends [Including Insights From AirAsia, American Airlines and Volaris]

Iztok Franko

“Iztok, what are the key 2019 airline ancillary revenue trends?” Some things in life are very predictable. When I went to the 13th Airline Ancillary Merchandising conference in London last week, I knew this question was coming. I get it every year. However, even though I knew the question would be…

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Airline Retailing Special – Why Airlines Should Stop Using The Words “Ancillary Revenue”

Iztok Franko

“Iztok put it as ‘airline retailing leader’. It sounds much better.” I was writing recommendations for an airline on how to become an ecommerce leader and increase their ancillary revenue. However, the project manager thought the word “retailing” sounded much better. “Airlines need to be digital retailers; that’s what’s everybody’s…

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Interview with Lee Barrett from VivaAerobus about airline ab testing

Airline AB Testing – How VivaAerobus is Using Artificial Intelligence to Experiment 3X Faster

Iztok Franko

“Iztok, you have to talk to Lee.” This is what I said to myself as I sat in my office thinking about the key problem of airline conversion optimization – how to scale up airline AB testing programs and run more AB tests. I was deep into the research for my…

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What ideas airlines can get from fast growing online retail business?

Ancillary Revenue Ideas for Airlines – Learn from an Innovative Online Retailer

Iztok Franko

“Your airline should become an online retailer.” “You should be like Amazon, Netflix, Spotify or [name your hotshot online platform here].” Do you feel bombarded by these advice, too? I was in my car listening to a podcast when it hit me – I need to do a hands-on article about ancillary…

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Find out about 2018 airline ancillary revenue trends from our Digital Merchandising survey and research

2018 Airline Ancillary Revenue Trends – Digital Merchandising White Paper

Iztok Franko

The 2018 Airline Digital Merchandising White Paper is Diggintravel’s second annual survey and research in the field of airline ancillary revenue. The survey results white paper will provide you key insights on 2018 airline ancillary revenue and digital merchandising trends. While other reports focusing on ancillary revenue – like IdeaWorksCompany’s…

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2019 Airline Digital Retailing Framework helps airlines evaluate and plan their ancillary revenue and retailing

Airline Digital Retailing Framework

Iztok Franko

The goal of Diggintravel Airline Digital Retailing Framework is to provide you a holistic view of all areas (and their interdependencies) needed for a successful airline digital retailing. Framework can help airlines strategically asses and plan actions by each area. For a successful ancillary revenue program all areas need to…

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