Other Ancillary Revenue related blog posts

5 Important airline merchandising trends from Aviation Festival in London

5 Important Airline Merchandising Trends (Lessons from Etihad, KLM, Ryanair, Henry Harteveldt and Others)

Iztok Franko

It was Friday morning, the last day of the Aviation Festival in London, and I still didn’t have any gifts for my soon-to-be five-year-old son. I’d mostly spent the previous three days meeting friends, talking to airline professionals and discussing airline merchandising trends and other e-commerce and ancillary revenue related topics.…

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To show practical steps needed for personalization, idea for Diggintravel airline merchandising lab was born

Airline Merchandising and Personalization: From Theory to the Customer

Iztok Franko

Earlier this year we presented (together with Justin Steel, VP Product from Switchfly) our Ancillary Revenue Post-Booking Framework at the Airline Merchandising Conference in Mallorca. During one of the coffee breaks, I started a chat with a small group of ancillary revenue professionals from various airlines. I wanted to know how they…

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Latest airline ancillary revenue trends from merchandising conference in Mallorca

How to Become an Airline Ancillary Revenue Leader – Trends from Ancillary Merchandising Conference in Mallorca

Iztok Franko

I probably don’t need to explain the importance of airline ancillary revenue to you if you’re an airline professional. Ancillary revenue is, and will continue to be for the foreseeable future, one of the hottest topics in the airline industry. Every year you can find new statistics and benchmark figures that…

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Detailed upselling and cross-selling strategy for your travel business

Increase Online Sales: Part #3 – Master Upselling and Cross-Selling

Iztok Franko

This is the last element of the one and only formula to increase online sales for your travel website. Increasing the average order value by mastering upselling and cross-selling is the final and ultimate puzzle in this formula. Combine successful upselling and cross-selling with the other two elements of the formula, and…

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