Other Ancillary Revenue related blog posts

Interview with Lee Barrett from VivaAerobus about airline ab testing

Airline AB Testing – How VivaAerobus is Using Artificial Intelligence to Experiment 3X Faster

Iztok Franko

“Iztok, you have to talk to Lee.” This is what I said to myself as I sat in my office thinking about the key problem of airline conversion optimization – how to scale up airline AB testing programs and run more AB tests. I was deep into the research for my…

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What ideas airlines can get from fast growing online retail business?

Ancillary Revenue Ideas for Airlines – Learn from an Innovative Online Retailer

Iztok Franko

“Your airline should become an online retailer.” “You should be like Amazon, Netflix, Spotify or [name your hotshot online platform here].” Do you feel bombarded by these advice, too? I was in my car listening to a podcast when it hit me – I need to do a hands-on article about ancillary…

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Find out about 2018 airline ancillary revenue trends from our Digital Merchandising survey and research

2018 Airline Ancillary Revenue Trends – Digital Merchandising White Paper

Iztok Franko

The 2018 Airline Digital Merchandising White Paper is Diggintravel’s second annual survey and research in the field of airline ancillary revenue. The survey results white paper will provide you key insights on 2018 airline ancillary revenue and digital merchandising trends. While other reports focusing on ancillary revenue – like IdeaWorksCompany’s…

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Airline digital merchandising framework, based on 2018 airline ancillary survey, research and results

Airline Digital Merchandising Framework

Iztok Franko

The goal of Diggintravel Airline Digital Merchandising Framework is to provide you a holistic view of all areas (and their interdependencies) needed for a successful airline digital merchandising. Framework can help airlines strategically asses and plan actions by each area. For a successful ancillary revenue program all areas need to be addressed…

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Two key obstacles for ancillary revenue growth and digital merchandising

Two Things That Hold Back Your Ancillary Revenue Growth (2018 Airline Ancillary Revenue Survey Prelude)

Iztok Franko

When I saw the theme for the 2018 Ancillary Merchandising Conference in Edinburgh – using digital for your ancillary revenue growth – I knew I had to be there. Digital and airline ancillary revenue are exactly the two areas covered by Diggintravel’s annual research. In our 2017 Airline Ancillary Survey, we analyzed 23…

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Ancillary Upsell learnings for airlines from my business trip

World’s Most Famous Ancillary Upsell Line Just Got Better (Digitalized)

Iztok Franko

Last two weeks I’ve been completely into airline ancillary revenue. I started with the 2018 Global Airline Ancillary Survey and Research where we’ll analyze how airlines use digital innovation for ancillary upsell.  We’ll build on the 2017 results, with even more focus on digital and innovation. After the first week, we…

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Summary of Airline Marketing Trends 2018 survey and analysis

5 Airline Marketing Trends 2018 You Shouldn’t Miss

Iztok Franko

I’m not a huge fan of marketing trends reports. Too many times as marketers, we try to chase the next shiny object instead of focusing on our core challenges. So, when challenged by my Diggintravel community manager to do this Airline Marketing Trends 2018 article, I faced a dilemma: How…

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5 Important airline merchandising trends from Aviation Festival in London

5 Important Airline Merchandising Trends (Lessons from Etihad, KLM, Ryanair, Henry Harteveldt and Others)

Iztok Franko

It was Friday morning, the last day of the Aviation Festival in London, and I still didn’t have any gifts for my soon-to-be five-year-old son. I’d mostly spent the previous three days meeting friends, talking to airline professionals and discussing airline merchandising trends and other e-commerce and ancillary revenue related topics.…

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To show practical steps needed for personalization, idea for Diggintravel airline merchandising lab was born

Airline Merchandising and Personalization: From Theory to the Customer

Iztok Franko

Earlier this year we presented (together with Justin Steel, VP Product from Switchfly) our Ancillary Revenue Post-Booking Framework at the Airline Merchandising Conference in Mallorca. During one of the coffee breaks, I started a chat with a small group of ancillary revenue professionals from various airlines. I wanted to know how they…

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Diggintravel and Switchfly Global Ancillary Revenue Survey

Ancillary Revenue Survey

Iztok Franko

To evaluate the ancillary revenue maturity level of airlines around the world, Diggintravel and Switchfly launched their first Global Ancillary Revenue Survey. The survey, which was originally presented at the 11th Ancillary Merchandising Conference in Mallorca, revealed how advanced upselling and cross-selling tactics among airlines are these days, as well as their biggest gaps. Afterwards,…

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