How to find your conversion rate gaps with travel web analytics

Advanced Travel Web Analytics – Find Your Gaps and Increase Conversion

It was a Sunday afternoon, and I was sitting at my computer, staring at my inbox and grinning ecstatically. I guess sometimes getting an email…

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Behind the Scenes of Turkish Airlines Digital Transformation

I found out about Serdar Gürbüz and his airline digital transformation efforts by coincidence. It was a typical cold December evening and I was chilling…

What ideas airlines can get from fast growing online retail business?

Ancillary Revenue Ideas for Airlines – Learn from an Innovative Online Retailer

“Your airline should become an online retailer.” “You should be like Amazon, Netflix, Spotify or [name your hotshot online platform here].” Do you feel bombarded by…

Larry Kim gave us his tips for building great travel chatbots

Larry Kim’s Tips for Building the Best Travel Chatbots

For the past few months, our 2018 Airline Digital Merchandising research has been my main focus. I’ll admit digital marketing, my ultimate passion, was forgotten for…

Find out about 2018 airline ancillary revenue trends from our Digital Merchandising survey and research

2018 Airline Ancillary Revenue Trends – Digital Merchandising White Paper

The 2018 Airline Digital Merchandising White Paper is Diggintravel’s second annual survey and research in the field of airline ancillary revenue. The survey results white…

Airline digital merchandising framework, based on 2018 airline ancillary survey, research and results

Airline Digital Merchandising Framework

The goal of Diggintravel Airline Digital Merchandising Framework is to provide you a holistic view of all areas (and their interdependencies) needed for a successful…

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One Innovation That Makes AirAsia an Even More Digital Airline

Allan Phang is one of the most unique people in the airline industry. Of course I met Allan digitally; he’s impossible to catch otherwise. I…

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How to Build a Conversion Optimization Culture in a Travel Company [A Real Case]

It’s no secret that I have a great passion for CRO (conversion rate optimization) 🙂 Not only because I believe CRO is key to long-term online…

Two key obstacles for ancillary revenue growth and digital merchandising

Two Things That Hold Back Your Ancillary Revenue Growth (2018 Airline Ancillary Revenue Survey Prelude)

When I saw the theme for the 2018 Ancillary Merchandising Conference in Edinburgh – using digital for your ancillary revenue growth – I knew I had to be…