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One Innovation That Makes AirAsia an Even More Digital Airline

Allan Phang is one of the most unique people in the airline industry. Of course I met Allan digitally; he’s impossible to catch otherwise. I…

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How to Build a Conversion Optimization Culture in a Travel Company [A Real Case]

It’s no secret that I have a great passion for CRO (conversion rate optimization) 🙂 Not only because I believe CRO is key to long-term online…

Two key obstacles for ancillary revenue growth and digital merchandising

Two Things That Hold Back Your Ancillary Revenue Growth (2018 Airline Ancillary Revenue Survey Prelude)

When I saw the theme for the 2018 Ancillary Merchandising Conference in Edinburgh – using digital for your ancillary revenue growth – I knew I had to be…

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How Booking.com Learnt That Travel SEO and CRO go Hand in Hand

“Measure everything,” we always say – no matter in which industry we work. But if you’re from the travel industry, Booking.com is probably your No.1…

Ancillary Upsell learnings for airlines from my business trip

World’s Most Famous Ancillary Upsell Line Just Got Better (Digitalized)

Last two weeks I’ve been completely into airline ancillary revenue. I started with the 2018 Global Airline Ancillary Survey and Research where we’ll analyze how…

Do you know where your travel booking funnel is leaking money?

Your Travel Booking Funnel Leaks Money – Do You Know Where?

You open your Google Analytics to check the bookings. The conversion rate is down for another week. Now panic kicks in. You’re scratching your head…

Summary of Airline Marketing Trends 2018 survey and analysis

5 Airline Marketing Trends 2018 You Shouldn’t Miss

I’m not a huge fan of marketing trends reports. Too many times as marketers, we try to chase the next shiny object instead of focusing…

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Airline Conversion Optimization Webinar: CRO is a Must for Airlines, But Where Should They Start?

This special Airline Conversion Optimization Webinar is a part of the Airline CRO 2017 Project which focused on conversion rate optimization in the airline industry.…

How can airlines asses their conversion rate optimization maturity

Airline Conversion Optimization Maturity Model

One of the goals of our Airline Conversion Optimization Survey was to evaluate conversion rate optimization (CRO) maturity within airline organizations. In order to do this,…

First ever airline conversion optimization survey and benchmarks

Global Airline Conversion Optimization Survey and Benchmarks

We’ve always been fans of conversion rate optimization. And we love the airline industry. So, this project is very special for Diggintravel. Diggintravel’s Global Airline…