Summary of Airline Marketing Trends 2018 survey and analysis

5 Airline Marketing Trends 2018 You Shouldn’t Miss

I’m not a huge fan of marketing trends reports. Too many times as marketers, we try to chase the next shiny object instead of focusing…

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Airline Conversion Optimization Webinar: CRO is a Must for Airlines, But Where Should They Start?

This special Airline Conversion Optimization Webinar is a part of the Airline CRO 2017 Project which focused on conversion rate optimization in the airline industry.…

How can airlines asses their conversion rate optimization maturity

Airline Conversion Optimization Maturity Model

One of the goals of our Airline Conversion Optimization Survey was to evaluate conversion rate optimization (CRO) maturity within airline organizations. In order to do this,…

First ever airline conversion optimization survey and benchmarks

Global Airline Conversion Optimization Survey and Benchmarks

We’ve always been fans of conversion rate optimization. And we love the airline industry. So, this project is very special for Diggintravel. Diggintravel’s Global Airline…

Conversion optimisation case study based on an ailrine branded fares upsell examples

How I Used Airline Branded Fares Upsell to Increase Revenue by 13% (Conversion optimization case study)

Let me start this blog post with a confession – the last six months have been a roller coaster for me. It’s been a lot of…

5 Important airline merchandising trends from Aviation Festival in London

5 Important Airline Merchandising Trends (Lessons from Etihad, KLM, Ryanair, Henry Harteveldt and Others)

It was Friday morning, the last day of the Aviation Festival in London, and I still didn’t have any gifts for my soon-to-be five-year-old son.…

To show practical steps needed for personalization, idea for Diggintravel airline merchandising lab was born

Airline Merchandising and Personalization: From Theory to the Customer

Earlier this year we presented (together with Justin Steel, VP Product from Switchfly) our Ancillary Revenue Post-Booking Framework at the Airline Merchandising Conference in Mallorca. During one…

How to create better travel customer personas with Facebook Audience Insights and other tools

Want to Build Better Travel Customer Personas? Use These 3 Easy-to-Implement Hacks!

“Know your customers!”. The mantra of marketing. In fact, as a travel marketer, you should be quite familiar with it, since every good travel customer…

Learn how to process travel data and create travel insights to support your travel business

How to Turn Data into Travel Insights (The Case for an Agile BI)

Be agile and data-driven. You’ve probably heard this a lot lately if you’re a travel marketing professional. However, instead of becoming more agile, we are…

Diggintravel and Switchfly Global Ancillary Revenue Survey

Ancillary Revenue Survey

To evaluate the ancillary revenue maturity level of airlines around the world, Diggintravel and Switchfly launched their first Global Ancillary Revenue Survey. The survey, which was…