How to create better travel customer personas with Facebook Audience Insights and other tools

Want to Build Better Travel Customer Personas? Use These 3 Easy-to-Implement Hacks!

“Know your customers!”. The mantra of marketing. In fact, as a travel marketer, you should be quite familiar with it, since every good travel customer…

Learn how to process travel data and create travel insights to support your travel business

How to Turn Data into Travel Insights (The Case for an Agile BI)

Be agile and data-driven. You’ve probably heard this a lot lately if you’re a travel marketing professional. However, instead of becoming more agile, we are…

Diggintravel and Switchfly Global Ancillary Revenue Survey

Ancillary Revenue Survey

To evaluate the ancillary revenue maturity level of airlines around the world, Diggintravel and Switchfly launched their first Global Ancillary Revenue Survey. The survey, which was…

The post-booking ancillary revenue framework

Ancillary Revenue Framework (Post-Booking)

In short, the Ancillary Revenue Framework (Post-Booking) was designed based on the hands-on experience and best practices of those in the ecommerce and airline industries. If you are…

Latest airline ancillary revenue trends from merchandising conference in Mallorca

How to Become an Airline Ancillary Revenue Leader – Trends from Ancillary Merchandising Conference in Mallorca

I probably don’t need to explain the importance of airline ancillary revenue to you if you’re an airline professional. Ancillary revenue is, and will continue…

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How to Do Shopping Cart Abandonment Emails in Travel: RESEARCH INTO 40 REAL CASES

#analysis and examples of shopping cart abandonment emails from 20 airlines, 10 hotels & OTAs and 10 rent-a-car businesses (see the full list of the…

5 Remarkable Travel Marketing Trends for 2017 – Insights from Google, Larry Kim and Econsultancy

Let me start this post with a personal story. Every year in March I used to go to Berlin ITB to get key travel marketing trends and…

Am I Playing the Wrong game?

This is my personal reflection and a few thoughts on the content creation process for the Diggintravel blog. Recently I’ve read this on Seth Godin’s blog:  “Tricked into…