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Ben Jesson

Iztok Franko

Ben Jesson explains the key success factors for airline CRO program

Ben Jesson who works in CRO since 2007, talked to Diggintravel about conversion optimization and key success factors for a good CRO program

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.